Creating Effective Content for Your Target Persona

With Jan Young, Principal Consultant @The Success League

On today's episode of The CS Show we talk with Jan Young.

Jan is a global CS leader and a principal consultant, one of the top influencers in the CS community, and also a distinguished content creator.

We explore the importance of creating content tailored to your target persona, and how to use a neuroscience-based approach to maximize its impact.

The CS Show is a podcast exploring the Content Secrets of Customer Success leaders.

We put the spotlight on content innovation, and bring you an inside look at some of the most interesting moves made by customer success teams to address growth and scale through content.

Hosts:

Dina Shatner is the co-founder and CEO of Trenario

Guy Galon is a customer success executive & thought leader